"The older generations have misread the current generations views"
When Anthony Fate Lynch and Jayson Butler founded L&B Consultation, it wasn't for a necessity but for a burning desire for change. Both accomplished entertainment professionals, they both envisioned what was wrong within the branding and marketing world. The older generations have misread the current generations views. Too much emphasis had been focused on numbers that didn't matter and outdated focuses. They had misread the importance that these brands, companies and people actually meant to "us". they influence our behavior, worldview and culture but none of that showed on their fact sheet. Today's generation doesn't think in terms of demographic phrases as race, age, and gender. Our world is now based on values and shared interest. It's a way of processing and understanding the new world that we live in.
Our process has worked for brands, products, services and personalities whether they are up-and-coming or established:
- We Analyze: We study business goals, target audience, market potential, positioning, challenges and current programs until we understand where a brand is.
- We Strategize: We brainstorm, question, and analyze to devise a comprehensive program that meets your needs and helps realize full business potential.
- We Execute: Our strategic knowledge and capable team can execute for a business all of these services.
- We Deliver Results: We deliver powerful strategies, influential media placements, new distribution channels and positive changes in consumer perception.
"Our starting point with every client brief is a rigorous strategy—a custom mix of analytics, clairvoyance and real-world insights. It guides our thinking and move-set."